The Contently loop

How good content gets paid, fairly

No bots, no black box, no follower-graph lottery. A campaign funds a pool, creators post real work, a human scores it in the open, and the pool pays out by where you land on the board.

One simple loop

Five steps, start to finish. Everyone can see each one.

15,000 USDC pool

A project funds a campaign

A crypto project sets a brief and funds a reward pool in stablecoins. Nothing opens until the pool is funded.

2

Creators join and post

Vetted, approved creators join the open campaign and post real content that fits the brief — the kind they'd post anyway.

3

A human scores the work

Every post is scored by a curator against a published rubric — quality, brief fit, capped engagement. No AI scoring, no farmed likes.

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The leaderboard goes live

Scores roll onto a live leaderboard. Watch the standings move and see exactly why each post ranked where it did.

5

The pool pays out by rank

When the campaign ends and scoring is complete, the pool splits by your place on the board — top-weighted and proportional, paid in stablecoins. Every payout ties back to a public receipt.

See the creators

Why it stays fair

The scoring is published, the receipts are public, and the math is the same for everyone.

Scored in the open

A published rubric scores every post. You see the per-factor breakdown and the curator's note — and you can appeal.

Paid by where you land

The pool splits by rank, not by who has the biggest following. Aggregated per creator, exact to the cent.

Proof, not promo

Each campaign closes with a public, immutable receipt: what was posted, how it scored, and who got paid.

Ready to run the loop?

Creators apply after signing in. Projects get a concierge setup — we run the whole campaign for you.